The Conversion Rate

A successful e-commerce website is all about converting visitors into sales. This is deliberated by the conversion rate. Conversion is the key to a successful online business. Improving your conversion rate is a cost effective way to get more revenues, without the need to attract new visitors.

Apply the following business strategies to increase your website’s conversion rate:

Sell products from great value at competitive prices. By offering a free trial and a refund policy you will establish trustiness. Customers are more likely to purchase a product when they know what value they’ll get for their money. They are even more likely to return if they enjoyed the quality of the customer service rendered to them. The good news is that there are companies such as http://live247support.com who can assist you of the customer support aspect of your business as you engage yourself into another venture thus allowing your company to grow even more.

On another note, If you want to increase sales and add more richness to your products, offer customers something of value as a bonus to make it more irresistible for them to make an order. The more bonuses you add, the greater the chance is to sell the actual product. Some people will purchase your product only to receive the ‘free’ bonus.

Fast loading web pages are crucial if you ever want to make sales on the web. If your website doesn’t load fast enough, many visitors will go away without even taking a look at it. Make sure that your webhost provider delivers a fast and a reliable server.
However if a website takes a long time to load, make sure that the top of each page contains interesting products, because that‘s the first part visitors will see.

Make sure that your website has an attractive design and an easy navigation. Make the ordering process easy for your customers. An indication of how effective your system works is the ratio of left shopping baskets compared to completed orders. If this ratio is higher than ten percent, then it indicates that the online ordering process needs to be optimized. If necessary hire a professional web designer with programming knowledge.
Further check that all the links are in a good working condition. Broken links to internal or external web pages happens too often. They cause you also a lower ranking on the search engines.

Do not pack too much products into your site. This causes visitor only to get confused and lost as what to buy. It is important to limit your products to a specific category or to a few products only.

Building trust is the key element to success. Visitors won't buy from you if they don’t have confidence and trust in your company. They purchase only from sites they know will safeguard their privacy and provide them with excellent service. Inform customers about what data you are collecting from them and how you are going to use it. Assure them that you will maintain their privacy. Conspicuously place a privacy policy on your site so that your customers feel comfortable submitting their personal details.

One of the main causes of people moving on from your website is when you do not provide them with your contact details. Sometimes visitors want to contact you for questions or just to check that a real person is sitting behind the site. Therefore you should give them an address, phone number, an email address or a form for them to get in touch. Do not give people a PO Box as an address or a free email account like yahoo or hotmail.

What can your products do for your customers? Visitors don't read everything on your site. They scan it for interesting products that are beneficial to them. A strong headline will capture their attention and encourage them to look further. Do not bore them with too much technical information. Tell them how your product could help them. Maybe it could save them time or money. That’s why you should grab their attention with the benefits within the first few seconds. If prospective customers don't know what's in it for them, they soon will leave your site.

As a final word do not forget to include recommendations from satisfied customers. It is easier for potential customers to make the final purchasing decision if they read testimonials from people who have already bought your product. A recommendation that includes the name of a customer and a link to their website makes it more credible.

Reveal Online Business Software

Do you want to know the hidden mystery behind business websites and internet pages? It is on how quick your services are and the quality of communication between the company representatives and its clients and guests.

With the enhanced human technology of today’s time, a new program known as “live chat software” continues to increase the rates of sales and business output of business websites. Why is that? Simply because these live chat software offer an almost instantaneous response or responses to its clients and website visitors, unlike in the olden ways where people had to send emails to the company website and wait for a longer period of time to get an answer.

With these new-age live chat software, customer representatives are able to provide quality support and aid to their clients by holding a one on one chat or talk with them at the same time, in short, no more waiting, just communicating. Due to this, it makes it easier and faster for the website’s clients to think, evaluate, and decide whether or not to purchase the company’s products or not.

Almost all live chat software found online are user-friendly and very simple to use and manipulate. They are usually found in the website itself. You just type in your inquiries, comments, or suggestions and click on the send button and the online customer service representative will immediately receive and respond to it. And, one of the best things about them is that you do not have to install, download, or configure anything to and from your computer. They are hosted and managed entirely by the company’s web developers. Also, it helps the company know all necessary and valuable data such as the location of their visitors and clients and what services and products are they mostly interested in. These softwares also help the company track the number of its website visitors thus helping them evaluate and come up with better solutions on how to make their company, products, and customer services better.

Want to try out these live chat software? All you need is a working internet browser and good internet connection. Just visit the website you want ant then that’s it. All people regardless of background or location can use the software. Do not worry; they are so user-friendly you might even not stop using them once you get the hang of it.

There are a lot of inexpensive live chat software in the internet today. One example would be that of http://live247support.com which has been highly rated and is said to be one of the most reliable and fastest live chat software provider in the E-commerce industry today.

Almost all large internet websites and web pages rely on this new technology to help boost sales and customer awareness of their products and services nowadays… E-bay, small and large law firms, business ads, online stores, shops, and malls, services such as web hosting and finance, real estate and insurance agencies, and so much more. Nevertheless, all sides of the pole be it sellers, buyers, or just plain visitors gain a total 100% benefit from these live chat software.

So why not try these live chat software today and see the wonders it will bring to both the company and the client.

Don't Lose Online Customers

Internet marketing services such as search engine optimization and pay-per-click ads can initially drive traffic to your website, but once you get leads, you must convert those leads into satisfied paying customers. That’s where many online companies fall short. The primary reasons consumers don’t complete online transactions is that they can’t locate the information that they need (such as a return policy), the site looks unprofessional or; the website was too slow in providing them with correct answers. Good customer service is integral to any company’s online customer service survival plan. It should be integral to yours.

Chats and FAQs are important components of your customer service strategy, but the operators conducting those chat sessions need to be trained properly as well. It is essential to combine the technology of live chat software with the human touch. One company I noticed was http://live247support.com which has a unique way of doing things similar to that of human touch I have just mentioned. With the combination of phone support along with a live text-based chat software program, your customer service organization can accept suggestions from consumers, answer questions about missing orders, explain the company’s product lines, and field the hard-to-answer questions no one’s ever asked before.

No matter how large your web based technology investment, programs such as live chat or online customer service software only go so far; more often it’s the people; your employees, that make or break your customer service reputation. It’s their abilities to provide your clients with the tools that allow them to receive the maximum amount of information, such as shipping dates, delivery dates, as well as their ability to inquire about the status of purchases. In other words, a well informed customer is a happy customer. And happy customers are return customers that recommend your website to others.

Products such as live chat, or Auto chat, can aid your company in providing your web based customers with 24/7 online support with experienced customer service operators as well as the convenience of avatar add-ons.

Customer Service During Holidays

Retailers who sell online must always keep in mind the changes that they are required to make corresponding to the changes of the seasons. In order to deal with the holiday rush season, it is estimated that retailers hire an extra 500,000 temporary employees each year. There is no exception to this as far as customer service is concerned because the number of holiday shoppers online is fast increasing and in order to benefit from increase in shoppers it is generally essential to beef up the customer service so that more visitors to the concerned site can be turned into buyers.

Software such as the Live Chat Support offers live chat assistance to visitors to your site in order to answer their questions then and there that may crop up in their minds online. Such Customer Service Software can reduce IT support costs as compared to other methods. Live Chat incorporates offsite customer service representation as well as chat operations and automated chat. Automated chat doesn’t use people at all but it can answer most questions that usually crop up in a visitor’s mind using a database of information or FAQs. Automated chat can thus provide excellent customer service round the clock seven days a week to visitors.

A live chat company called http://live247suppport.com suggests that instead of being baffled and upset by a major market shift or rapidly increased sales due to the holiday season or instead of spending money on technology that may quickly become outdated, retailers should opt for customer service software that is inexpensive and easy to bring up to date. Such software ensures the speed and functionality needed by retailers to extend excellent customer service that eliminates any delays or extra costs usually involved with such software. This software also enables the online retailers to increase or decrease their operations as the need may arise.

Revolutionize Customer Relations in Your Business

The pace of the world today requires business to be constantly reachable and for businessmen to reach out to and be reached by their clients. While communications methods, such as email and interactive text messaging, are popular and a boost to businesses, there is nothing as personal as communicating with a customer ‘live’. This is where live chat software, designed specifically to enable live communication between customers that are shopping, or browsing through a website, comes to the rescue. The time spent, from when a customer likes a product or service to coming to a purchase decision is shrinking. This means that any customer with a query or a doubt must be dealt with immediately, or else, there’s the risk of losing out on the customer. The software, offering a LiveChat module that seamlessly gels with your website; also comes in an optional AutoChat module.

Without any limitation to the size or the volumes of business being transacted, the Live Support Software Option is scalable and will meet all business requirements. It is specifically useful where interacting with casual website visitors is concerned; with the aim of communicating with them to convert visitors into customers. Visitors are immediately more involved as soon as a personalized approach is taken, resulting a heightening in interest. The instantaneous nature of the process is a business enabler delivering quick customer service turnaround times. Live Chat support is really worth trying out, since it’s genuinely as close to a complete query satisfaction. Another thought is to consider outsourcing live chat to http://live247support.com as there are many available options for any business type.

Back in the day it was common practice for a customer to walk into a business establishment to sort out a transaction, clear questions and go through a sales process physically. Soon, technology progressed enough for product transacting to be accomplished online. But, the process can be daunting for most, and the presence of an actual person, guiding the customer through the process, all ‘live’, is all the push that a customer requires to commit. This shift in online service quality towards becoming a fully interactive website is what provides the ultimate ‘customer delight’.

According to a study(1) , the facility for customers to talk with a relation executive, or even other customers, provides an enhanced experience that helps ease the entire online browsing, querying and transaction process. With the study of twenty five companies, for online experience and best practice; it is positively identifiable that one on one chat, directly speaking to a relations executive and being led through the website is the surest way for achieving customer satisfaction. Where online business is concerned, it is all about capturing the customer’s attention and providing a delightful experience. Repeat patronage and referrals greatly increase with the enhanced quality of online experience at a website offering instant online communications with a personalized touch. With this solution, this kind of experience may be quickly implemented to a website resulting in a geometric increase in customer capture and patronage.


Until the Next Post,

Alexander French

--------------------------------------------------------------------------------------------------------------- (1) Miller, Michael (2008) Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Hoboken: John Wiley and Sons. Page: 41